Guides

Practical guides, with the sources attached

Each guide answers one question a store owner actually asks, names the sources behind its claims and shows the steps in order. No invented statistics and no vendor hype.

Email deliverability

All email deliverability

Authentication, DNS and inbox placement.

1,088 wordsHow to set up SPF, DKIM and DMARC for a Shopify storeA practical Shopify authentication guide: inventory your senders, publish DKIM, merge SPF, start DMARC in monitoring and verify the records that matter.

Email flows

All email flows

Automated journeys that recover and retain revenue.

1,117 wordsAbandoned checkout emails: a practical flow guideBuild an abandoned checkout flow that recovers carts without annoying customers: the right trigger, a useful first message, a clear exit and approval.

Email copywriting

All email copywriting

Subject lines, preview text and body copy.

1,093 wordsHow to write subject lines people can act onWrite subject lines that are specific, honest and easy to scan. A practical guide to length, preview text, punctuation, testing and avoiding deception.